I rarely use white, but when I have I cleaned it with Goo Gone. And no matter what, retaped after one year. With dark colored tape I just wait for the stuff to start disintegrating before I retape.
I have pretty white tape on my road bike and have been trying to clean it after every ride with baby wipes. But it's still starting to look dingy. :-( Going Euro isn't easy.
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Three months later and no responses???