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Di2 price drops

harrastharrast
in General Training Discussions

I've been doing some price research on Di2 components as I've dreamed about upgrading my old CD0.1 (which would require some drilling, but what the heck).  I'm seeing the new Ultegra rear derailleur, RD-6770, for $180 and the front, FR-6770, for $150.  Compare this to the new Dura Ace rear and front derailleur which cost $670 and $364 respectively on the same Amazon site.  It's nice to see the price drop although with battery, shifters, junction box and charger I'm still looking at around $1K to upgrade ("Will work for Di2 upgrade").  Anybody know what's going on with pricing?  I read on tririg.com that the new Ultegra is compatible with Dura Ace because of a chip that Shimano has started using in their shifters.  I would think this would drive prices up, not down.  Just seems like prices are inefficient--lower than they should be on Ultegra.  

Comments

  • Paul HoughPaul Hough
    I have zero insight on Di2 pricing, but they are probably running out of early technology adopters and will have to lower the price if they expect to increase sales. I would love to try electronic shifting to see what the deal is, but I am not going to spend the money for it just because some people love it. Here in the flatlands there isn't a whole lot of shifting to begin with.
  • John WithrowJohn Withrow
    If you try it, you will never go back...

    Can you imagine getting into a car these days and needing to rotate a lever in a circle to make the window go down...?
  • Dino SartiDino Sarti
    It's pretty fun. It's very satisfying when you here the electric sound when you change gears. On a road bike it's nice. On a TT bike, I do think it changes the game....
  • Gaudir8Gaudir8
    I bought all new DA Di2 when it came out earlier this year. The toughest thing was finding all the components because Shimano had a problem meeting demand. I have not seen much of a price drop but the components are definitely easier to find now. One very disappointing thing that Shimano has done is basically abandon the first gen 7900 Di2. Some of the wring kits as an example are virtually impossible to find.
    I absolutely love the group set and could not imagine riding without it. However it is tough looking at the price of Ultegra and justifying DA. Keep in mind not all of Ultegra is compatible with DA except the wiring.

  • tim cronktim cronk
    Di2 is like Trainerroad you don't even know you want it , until you try it!
  • Dino SartiDino Sarti
    ^^^ That^^^^

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  • Paul HoughPaul Hough
    OK, I will be the naysayer for debate purposes.. How many prefer a manual vs automatic sports car? Could you imagine the indignity of riding an automatic motorcycle? How many Di2 bikes failed at Lake Tahoe as a percentage of Di2 bikes entered? What percentage of bikes with mechanical shifting failed at Tahoe (probably zero)?

    Dino, exactly why is it a game changer? Will it increase my power, lower my VI, change my flat tires? The only advantage I can see would be for a course like Wisconsin were you need to shift a lot...assuming it doesn't fail. They would be very helpful to the average triathlete who thinks aero bars are just a decoration...now they won't have to lean forward to shift.
  • harrastharrast
    Just a note. The new Dura Ace (9070) and the new Ultegra (6770) are going to be cross compatible. The old Dura Ace (7970) is not compatible with either of new components.

    Here is a quote from Tririg.com:

    "The awesome news is that the two NEWER systems, 6770 and 9070, are cross-compatible. That means you can use Ultegra shifters with Dura-Ace derailleurs, vice-versa, etc."
    (http://www.tririg.com/articles.php?id=2012_08_Shimano_Ultegra_Di2_TT)

    Also the new components cannot be hacked like the old--they have a chip between the shifter button and the derailleur. With firmware upgrades the new components can go from 10 to 11 speed.

    Why am I torturing myself?
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