To the coaches: OUTSEASON® PRIMER FOR WINTER TRAINING IN THE SOUTHERN HEMISPHERE
Coaches - I really like this post. In the future, I gently suggest you expand your summer OS focus beyond the Southern Hemisphere athletes. The middle east/GCC follows the Southern Hemisphere athlete schedule as our summers are intolerable. Our competitive season in the GCC is late October through May.
People are already to spend money here on coaching. Every time I tell expats (mostly British, Western & Northern European, or Austrailian) athletes I am an EN member, they give me a blank stare as they have never heard of EN. It would be a minimal cost to extend your reach to this demographic; something I believe would be worth the ROI.
While the GCC is a small market, I promise you there is a passionate community of cyclists and triathletes worth reaching. Living in Dubai and traveling to Qatar, Bahrain, and Kuwait frequently, I witness an incredibly passionate group of expats whom display their passion with their wallets. What some people spend here on personal triathlon coaches is very expensive. In addition, these cats are dropping crazy money bikes. The average bike I see on the track/path is an excess of $8,000. Every Friday/Saturday when I go ride at our cycle track (a 130KM dedicated cycle path with perfectly paved roads) there are no less than 125 cars in the car park.
Comments
Hey David,
Thanks for the input! Can you recommend ways/venues/opportunities to reach these athletes? For example are there any specific websites or social groups on the web where we could share content like this with them? Thanks in advance.
I reached out to multiple local athletes here to make sure I received a decent sampling. I did my best to assign a value to each potential location.
Grade: A
TriDubai / http://tridubai.org/#intro
Grade: A-
Various Social Platforms @ the key LBSs. The LBS have an impactful and active presence on FB, Twitter, & Instagram. These LBS tend to use their social platforms v their websites as a way to communicate with their customers.
- LBSs are a magnet for cyclists and triathletes. Given the issues associated with online shopping for non UAE stores (read as shipping and customs), every LBS here essentially operates as a triathlon store to stay relevant.
- LBSs all operate group rides at the popular route spots.
The key players are (in no specific order)Grade: B
Race Registrations Sites
I hope this is the insight you are looking for.