Ironman PERFORM - who's heard of it?
Apparently a case is arriving on my doorstep any minute now:
Dear Ford Ironman Lake Placid Athlete,
Ironman® and PowerBar® are reaching out to you with an exciting annoucement about the next step in their long-standing global partnership. As a triathlete, you're looking for a sports drink that provides enhanced performance benefits from a proven industry leader. Beginning on June 8, a new premium sports drink, called Ironman PERFORM™, will be available for purchase. Developed by the sports nutrition experts at PowerBar and tested by PowerBar Team Elite™ members, Ironman PERFORM is designed for athletes, like you, who demand a sports drink made with ingredients that help you push your limits and maximize energy delivery.
Ironman PERFORM sports drink features state-of-the-art C2MAX carbohydrate blend, found to deliver 20- to 50-percent more energy to muscles and improve endurance performance by 8 percent. Ironman PERFORM also enhances performance by delivering essential electrolytes, including 190 mg of sodium per serving, to replenish what athletes lose in sweat and to help avoid skeletal muscle cramps and dehydration. This convenient, ready-to-drink beverage is made with natural flavors and without the use of high fructose corn syrup. Ironman PERFORM is available in three light, great tasting flavors - Lemon-Lime, Orange Mango and Mixed Berry - to help encourage athletes to maximize fluid consumption during exercise. You'll have the opportunity to experience all flavors at the event.
Ironman PERFORM will serve as the official sports drink for the following events in 2010: Amica Ironman 70.3 Rhode Island, Ironman 70.3 Racine, Rohto Iroman 70.3 Miami, Ford Ironman Lake Placid, Ford Ironman Louisville, Ford Ironman Wisconsin, Ford Ironman Florida and Ford Ironman Arizona. Additionally, both the 2010 Ford Ironman World Championship and Foster Grant Ironman World Championship 70.3 events will include Ironman PERFORM on-course.
As a Ford Ironman Lake Placid athlete, we are offering you a complimentary case of the new Ironman PERFORM sports drink to utilize during training. It should be arriving at your home by June 11. We want you to begin using this product in preparation for race day and would also like to offer you an exclusive discount, beginning June 8, available at both www.PowerBar.com and www.ShopIronman.com for purchase of additional product.
We wish you success in your preparation for Ford Ironman Lake Placid and look forward to your feedback on your experience with Ironman PERFORM. To purchase new Ironman PERFORM, visit www.PowerBar.com or www.ShopIronman.com.
Comments
Its free so it has to be good.
Dharma drop- love it!
. May try it for run, but will stick to Infinit for bike ( when it arrives)
Apparently we'll all be learning to love it. Good thing I didn't buy any more Gatorade Endurance. I had really grown to like the stuff!
No notification here
A box of powder stuff showing up on your doorstep with no explanation? Hmmmmmm, step away from the box!!!!!!
Lville folks got the email-- I'll have to com endear a few bottles in the name of taste testing
It should be available at Dick's Sporting Goods soon according to the GNC guy.
Brina Shea, over in a thread at ST listed the items side by side....Ironman Perform is basically Powerbar Endruance at nearly twice the price per oz. - Shocking WTC would slap a brand name on a product and jack up the price
Ironman Perform based on suggested Retail will pencil out to 7.45 cents per OZ while Powerbar Endurance works out to 4.8 cents per oz.
Here are the two products side by side Ironman Perform Listed First. Magnesium most be very expensisve
Serving Size: 1 scoop (makes 8oz) / 8oz
Calories: 70 / 70
Total Carbohydrates: 17g / 17g
Sugars: 10g / 10g
Sodium: 190mg / 190mg
Potassium: 10mg / 10mg
Magnesium (DV%): 4% / 2%
The vast majority of my calories come from my pre-made feed bottle on the bike all day. I only take in a very small amount of gatoraide during the run and will only take a small about of this stuff in, so I'm not all that worried about the change.
I can understand why this would significantly impact people that planned to rely on only on-course nutrition, but I was under the impression that most of EN had their own infinit or something similar they used.
Go figure. Got home from work tonight and voila- two cases on my doorstep for Providence 70.3 it looks like. Weird.
Got my box today and used one on the long run. Not bad, but I'll stick with infinit on the bike for sure.
Dave
Got mine today and tried it after my long run. It was good and I will use it on my runs and stick to my regular stuff on the bike.
Has anyone compared the powdered version of Gatorade to the pre-mixed kind for a price/nutrition comparison? I'd be willing to bet that Gatorade cranks up the cost when they mix it for you and put it in a fancy bottle...
I tasted notes of pomegranate and eucalyptus with a slightly gingery finish
Seriously, thanks Hayes for the tip on the Endurance vs. Ironman product comparison. I've been looking for an excuse to dump Cytomax as my boilerplate, non-Infinit sports drink solution for pre/post ride and pre-race. I'll probably get a can of Endurance when I'm at the REI some time soon. Just can't afford to use Infinit except for on the bike. I've had the provided box of free drink for about a week and I've used it on a couple runs with good success. No GI issues, as long as I've also switched it off with flasks of water on my fuel belt.
Eric