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Ironman in NYC...

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Ironman Targets Wall Street Endurance Athletes With NYC Event

2011-05-11 04:00:01.12 GMT

 

 

By Michael Buteau and Josh Fineman

     May 11 (Bloomberg) -- World Triathlon Corporation is close

to bringing an Ironman race to New York City as it seeks to

capitalize on the growth of endurance sports among financial

professionals.

     The group is in negotiations with city officials about

staging its marquee event in Manhattan, said Steve Meckfessel,

chief operating officer of World Triathlon, which owns and

operates Ironman events.

     “There are a lot of entities and moving parts and permits

that need to be completed,” Meckfessel said in a telephone

interview. “This is permitting on steroids when it comes to New

York.”

     The first 140.6-mile (226.2-kilometer) Ironman race in New

York would be the 24th held annually around the world by World

Triathlon. The Ironman was created in Hawaii in 1978 and

consists of a 2.4-mile swim, 112-mile bike ride and 26.2-mile

run.

     Contract talks to bring an event to New York are in “the

final stages,” Ironman spokeswoman Jessica Weidensall said, and

an accord may be signed very soon.

     “Nothing is finalized,” Weidensall said in a telephone

interview. “We do not have a signed contract.”

     Andrew Cole, a spokesman for Providence Equity Partners

Inc., the Providence, Rhode Island-based buyout firm that

purchased World Triathlon in 2008, declined to comment.

 

                        Korff Partnership

 

     The event would be staged in partnership with Korff

Enterprises, which operates the Olympic-distance Nautica NYC

Triathlon, Meckfessel said.

     “We’re close, but I thought we were close about three

years ago,” Korff Enterprises owner John Korff said in a

telephone interview. “It’s like being at 26 miles in the

marathon.”

     World Triathlon recently partnered with Korff, who has been

working on bringing an Ironman to New York for seven years, and

the NYC Triathlon to promote the event as part of Ironman’s 5150

Triathlon Series.

     The 11-year-old NYC Triathlon, which is scheduled for Aug.

7, consists of a .9-mile swim, 25-mile bike ride and 6.2-mile

run.

     The 2010 NYC Triathlon sold out in six minutes, according

to Korff. Entrance for this year’s event was conducted via

lottery in November.

 

                        Popularity Soars

 

     In the decade after triathlon first appeared in the

Olympics in 2000, membership of USA Triathlon soared to 135,000

from 20,000, according to the sport’s governing body in the U.S.

     Ironman competitors have an average annual income of

$161,000, according to World Triathlon.

     “Our athletes come from a very high demographic profile,

with high incomes and a high status within their professional

pursuits,” Meckfessel said.

     The swim would take place in the Hudson River, Korff said.

Meckfessel said the run would likely be two loops of a 13.1-mile

circuit rather than the New York City Marathon course, which

begins in Staten Island and ends in Central Park.

     Competitors have 17 hours to finish an Ironman, making it

difficult to close large sections of the city, Meckfessel said.

     The earliest an Ironman could be held in New York would be

2012, though 2013 may be more realistic, Korff said.

     Ironman world champion Chris McCormack of Australia will

speak at a June 7 event at the Harvard Club of New York City to

discuss “New York City’s Newest Triathlon,” according to a

listing on the Active.com website. Robin Hood Endurance, which

is affiliated with a charity that helps fund poverty programs

and groups in New York, is organizing the event.

     World Triathlon gets its revenue from races -- including

the Ironman World Championship in Kailua-Kona, Hawaii --

licensing deals with companies such as athletic shoemaker K-

Swiss Inc. and watchmaker Timex, and sponsorships with companies

including Ford Motor Co. and General Mills Inc.

     Ironman’s brands also include Irongirl, Ironman 70.3 and

Ironkids.

 

--Editors: Dex McLuskey, Rob Gloster

 

To contact the reporters on this story:

Mike Buteau in Atlanta at +1-404-507-1320 or

mbuteau@bloomberg.net;

Joshua Fineman in New York at +1-212-617-8953 or

jfineman@bloomberg.net

 

To contact the editor responsible for this story:

Michael Sillup at +1-212-617-1262 or

msillup@bloomberg.net

Comments

  • If anyone can pull this off it's John Korff & WTC combined, could be an interesting event.
  • The mind boogles at what the bike course might be like.

  • As if WTC needs ANOTHER reason to have a super-high entry fee!
  • x2 on the bike course comment from Al...

    Having been to NYC a few  times, visions of  "smooth roads" don't come to mind...

    I could see a multiple (more than 2) lap course for the bike...



    I would also guess that regardless of entry fee this event will sell out quick...Suspect that lots of first timer NYC folks will want to give it a go...



    any other states with multiple IM long course races. This wouldl be the second Full IM for NY which could potentially/maybe ease the flood of people trying to get into IMLP. just a thought.

     

  • Posted By Al Truscott on 11 May 2011 01:17 PM

    The mind boogles at what the bike course might be like.



    Perhaps some of the cobble sections in the financial district could be included?

  • But man, this one is going to cost bucks...hotel fees will likely be exorbitant. But there are probably enough locals to fill it up. Maybe this will take some of the pressure off of IMLP in the future.

    Ditto what Al said about the bike course.
  • Swim in the Hudson, bike up the Henry Hudson, cross the GWB and head up 9W to West Point and back, two loops in NYC ending in Central Park. And bars are open late! Could be epic. But I work on Sundays in the city, so if I ain't doing it, I don't want it.

    $1000 entry fee maybe. And just maybe it helps people get into LP easier.
  • Rev3 just announced they will be in Wisconsin in 2012...probably easier to imagine. :-)
  • I will be in for it.  Would be awesome.  There are plenty of roads that will work just fine. It is not like the whole course has to stay in manhattan.  If it is all down river maybe I can even break an hour on the swim.  As for things like local hotels, come on.  The prices are always really high but are not going to increase for IM week. There are more than 80,000 hotel rooms in NYC, 1900 plus in the Marriot Marquis alone.  There will plenty of places to stay.  Its not like the comressionsockaratzi are going to take over the city like in the small towns either.  Nice part is that all the sillyness will likely go unoticed in a city where ignoring the strange behaviour of others is an art form.  Bring it!

  • Agreed, i'd probably have to do that. As long as the swim avoids the Harlem river. I rowed there once, and never, ever want to go back...
  • Chris is right, NYC is always expensive. Plus there are tons of rooms. Of course I would just sleep at home or my best friends house. Would be pretty sweet to just have to pay an entry fee so I'd be in.
  • Yes, it'd be great to do an IM sleeping in my own bed the night before. I'd strongly consider this event.

    And NYC is used to temporary housing for tons of people, lots of conventions, tourists, etc. Think about how many people come from out of town for the marathon!

    I'd be very tempted to try this.
  • My understanding is everything is planned and ready to go. It's just a matter of when it will happen. Might be next year or in ten years. I was told that it's going to happen but maybe "not in our lifetime". Still trying to figure out what that means.
  • @Brandon, that's good info but potentially bad news for you. image
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