Help RnP Pick the New EN Banner....
Folks, it's time for EN to sync up our signage for the 2011 season. After a woeful IMTX coaching support effort, that saw me with minimal signage, I have resolved to get an updated banner.
You can see the "old" light blue version below, that had the following on it:
- Affordable Training Plans for Self-Coached Athletes
- Connect * Learn * Achieve
- Work is Speed
Moving forward, we are looking to do a better job of having a message about the Team that's compelling and inviting. The banner will be used in Team pictures and hung at events, not as much as an advertisement / call to action, but more as a sign.
Our only requirements on the banner are:
- The web address
- The red star
So that said...what do you think we should put on it? Please let me know in this thread by EOD Monday (Memorial Day) so I can get to the printer in time...many thanks!!!
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Comments
In my mind, a major purpose of the banner is so that oxygen deprived athletes and confused support people can easily find the EN locale on the course. The colors and pattern of the new race kit are much more visible then the blue-based older stuff. Besides, the banner should match the outfits worn by our hordes out on the course - that will have a powerful message without any words needed.
Check out the back of the new EN jacket for an example of how it might work. Include the "Team • EN" logo which appears on the race kit and the the new decals and water bottles as well. All our displays ought to synch up!
I agree less is more in the verbiage - just the web site, Team * EN, and the star (maybe a big one and a few small ones?) are all that's needed, if this is not actually part of a detailed advert message, rather than simply a piece of solidifying our brand.
A picture of the crew in there pink speedos would work
That would work for something!
Uh, yeah. Connect * Learn * Achieve takes on a whole new meaning under that kind of picture
Good Luck
Ebe
x3 for signage matches kittage....
Not sure where you have had these made before, but I have had great experiences and good pricing at http://ocsigns.com/ We had them print wall maps on large format photo paper ( like 60" stuff) as well as vinyl banners with grommets. May be work a look for price...
In college, my 2 piece band called themselves/ourselves 'Free Beer' for a while. We always had a great turnout.
Maybe we could use that idea and work that in somehow...
Anyone who sees a banner and a group and has had the [insert crude noun here] to get into and through an IM will realize that such a sign and a name like "endurance nation" isn't a sign for one-on-one high dollar coaching. I don't see Joe Friel or Paulo Souza out there with a sign and a web address. It's just inherent in the message.
Keep the look consistent (even on the outside-accessible web site if possible)
Keep the logo (star), but that's part of above
Keep the web address
MAYBE keep a very short catch phrase (e.g., work works or work is speed)
Make it eye catching for its major purpose that Al points out.
Thanks for all of the comments! My quick notes:
PnI each go to 4x IM's per year, at which we have 15-45+ people racing and give 4k talks to 50-120+ people per race. We're doing 3 camps with over 100 people each. Now that John is organizing the EN presence at races, a group of EN athletes, mostly all in kit, are making an impact on the courses every weekend vs once per month. The net is that our real-world presence is:
The net is that what's on a banner is likely just the cherry on top of all of ^this^. I'm all for keeping it very simple.